1. Reports to monitor and control operations are used to see how well the company is doing and functioning. They focus on plans (setting certain guidlines and expectations to direct future action), business plans (summaries of proposed business ventures and descriptions of the company's goals and plans for every major functional area), Operating reports (feedback on sales, expenses, shipments, inventory ect.) and personal activity (information on individual experiences during sales calls, conferences, and various activities.
2.Primary research differs from secondary research in that primary research is brand new research conducted specifically for the current project while secondary research is previously conducted research for another purpose.
3.A reliable survey is one that, if given multiple times to the same person, will result in very similar if not the same answers every time. A valid survey is one that actually measures what it is supposed to measure.
4. A conclusion is a 'wrap up' or in many cases a very brief summary of what was stated. However, a recommendation is an indicator of what you believe would be best for the audience to do. Conclusions are helpful when the audience is receptive and reccomendations are best used when the audience is looking to you for advise.
5.Writers sometimes use a a formal invitation to bid their contracts called requests for proposal (RFP). They use this by including instructions that specify exactly the type of work to be performed or products to be delivered, along with budgets, and other requirements. In giving RFP's to employees the RFP's often include provide strict guidlines on what proposals should include.
Wednesday, March 10, 2010
Thursday, March 4, 2010
Tuesday, March 2, 2010
McLees_BusCom_chapter 9 questions
1. Questions to ask when gauging the audience needs: what are the demographics(age, geder, occupation,income, education ect) and also their psychographics (personality, attitudes, lifestyle, and other psychological characteristics). Remember their cultural adaptations and experiences and make sure you do no make them uncomfortable
2. Psychographics and demographics are important to the message beacause they describe the audience and give you clues into what would best persuade them. If they are young old, male, female, rich, poor, from a third world country or a rich nation, will all effect what exactly they want and what appeals to them. Free tickets to a rock concert may not persuade the elderly to come but they could persuade a younger generation to come.
3.Emotional apeals are different from logical appeals in that emotional appeals draws on the audiences' sympathy, it helps put them in a certain mindset in order to attach feelings with the message. However, logical appeals are based more on supporting evidence and practicality.
4.In logical appeals you can use:
a. Analogies
b.Induction
c.Deduction
5.The AIDA model is a model that involves getting the audiences attention, building their interest, increasing their desire for the product or service, and motivation action. However, it is limited in that it talks at the audience and not to them and its built around a single event and not a long term idea or relationship.
2. Psychographics and demographics are important to the message beacause they describe the audience and give you clues into what would best persuade them. If they are young old, male, female, rich, poor, from a third world country or a rich nation, will all effect what exactly they want and what appeals to them. Free tickets to a rock concert may not persuade the elderly to come but they could persuade a younger generation to come.
3.Emotional apeals are different from logical appeals in that emotional appeals draws on the audiences' sympathy, it helps put them in a certain mindset in order to attach feelings with the message. However, logical appeals are based more on supporting evidence and practicality.
4.In logical appeals you can use:
a. Analogies
b.Induction
c.Deduction
5.The AIDA model is a model that involves getting the audiences attention, building their interest, increasing their desire for the product or service, and motivation action. However, it is limited in that it talks at the audience and not to them and its built around a single event and not a long term idea or relationship.
Monday, March 1, 2010
McLees_BusCom_chapter 8 questions
1. Five main goals of delivering bad news:
a.Convey the bad news.
b.Gain acceptance of image for it
c.Maintain as much goodwill as possible with your audience
d.Maintain good image for your audience
e.If appropriate, to reduce or eliminate the need for future correspondence on the matter.
2.Direct or Indirect?
a.Will the bad news be a shock?
b.Does the reader prefer short messages that get right to the point?
c.How important is this news to the reader?
d.Do you need to maintain a close working relationship?
e.Do you need to get the readers attention?
f.What is your organizations preferred style?
3.Using the Indirect approach:
You will want to open with a buffer. Next, you should preovide reasons for the bad news and additional informaiton. Then continue with a very clear statement of the bad news. To close you should end on a positive note.
4.Buffer:
A buffer is a statment that is not good or bad; rather, it is nuetral. It is noncontroversial. A buffer can help you have common ground with the reader. Why do some critics believe a buffer is unethical? Mainly because a poor buffer can have material that may mislead the reader into thinking you are actually telling them good news.
5.Reasons to provide additional information and reasons with the indirect approach:
By listing off different explanations you give the reader an idea of what the bad news is; thus, easing them into the bad news before directly stating it. Also,You lead your reader through a response and allow them to focus on the reasons rather than negative emotions. Finally, you want them to understand your reasonings and be able to see that you logically thought through your decision and it is a reasonable decision.
a.Convey the bad news.
b.Gain acceptance of image for it
c.Maintain as much goodwill as possible with your audience
d.Maintain good image for your audience
e.If appropriate, to reduce or eliminate the need for future correspondence on the matter.
2.Direct or Indirect?
a.Will the bad news be a shock?
b.Does the reader prefer short messages that get right to the point?
c.How important is this news to the reader?
d.Do you need to maintain a close working relationship?
e.Do you need to get the readers attention?
f.What is your organizations preferred style?
3.Using the Indirect approach:
You will want to open with a buffer. Next, you should preovide reasons for the bad news and additional informaiton. Then continue with a very clear statement of the bad news. To close you should end on a positive note.
4.Buffer:
A buffer is a statment that is not good or bad; rather, it is nuetral. It is noncontroversial. A buffer can help you have common ground with the reader. Why do some critics believe a buffer is unethical? Mainly because a poor buffer can have material that may mislead the reader into thinking you are actually telling them good news.
5.Reasons to provide additional information and reasons with the indirect approach:
By listing off different explanations you give the reader an idea of what the bad news is; thus, easing them into the bad news before directly stating it. Also,You lead your reader through a response and allow them to focus on the reasons rather than negative emotions. Finally, you want them to understand your reasonings and be able to see that you logically thought through your decision and it is a reasonable decision.
Subscribe to:
Posts (Atom)
