McLees_BusCom_chapter 9 questions

1. Questions to ask when gauging the audience needs: what are the demographics(age, geder, occupation,income, education ect) and also their psychographics (personality, attitudes, lifestyle, and other psychological characteristics). Remember their cultural adaptations and experiences and make sure you do no make them uncomfortable

2. Psychographics and demographics are important to the message beacause they describe the audience and give you clues into what would best persuade them. If they are young old, male, female, rich, poor, from a third world country or a rich nation, will all effect what exactly they want and what appeals to them. Free tickets to a rock concert may not persuade the elderly to come but they could persuade a younger generation to come.

3.Emotional apeals are different from logical appeals in that emotional appeals draws on the audiences' sympathy, it helps put them in a certain mindset in order to attach feelings with the message. However, logical appeals are based more on supporting evidence and practicality.

4.In logical appeals you can use:
a. Analogies
b.Induction
c.Deduction

5.The AIDA model is a model that involves getting the audiences attention, building their interest, increasing their desire for the product or service, and motivation action. However, it is limited in that it talks at the audience and not to them and its built around a single event and not a long term idea or relationship.