Thursday, April 1, 2010

Test your knowledge-Chap. 12

1. They help you not be nervous as you practice speaking in front of people. Also you cna convert nervousness into postive energy by really caring about your topic and give a more compelling presentation.

2. In the introduction you shold arouse audience interest, build your credibility, and preview your message.

3.To get an attention in your introduction you can unite the Audience around a common goal
and or tell a story. Also pass around a sample. Asking a question is also a good attention getter as is stating a startling statistic. Finally, using humor is another method of helping the audience pay attention.

4.In the close of your pressentation you should restate main points, describe the next steps to be taken, and end on a strong note.

5.To ensure a successful presentation online you should first off consider sending preview of study materials ahead of time. Next you should keep presentations as simple as possible. Thirdly, ask for feedback frequently. Also, Consider te viewing experience from the audience memeber's point of view. Then, make sure your audience can receive the sort of content you intend to use. And in closing, make sure you allow plenty of time for everyone to get connected and familar with the screen they're viewing.

Wednesday, March 10, 2010

Chapter 10-Test Your Knowledge Five Questions

1. Reports to monitor and control operations are used to see how well the company is doing and functioning. They focus on plans (setting certain guidlines and expectations to direct future action), business plans (summaries of proposed business ventures and descriptions of the company's goals and plans for every major functional area), Operating reports (feedback on sales, expenses, shipments, inventory ect.) and personal activity (information on individual experiences during sales calls, conferences, and various activities.

2.Primary research differs from secondary research in that primary research is brand new research conducted specifically for the current project while secondary research is previously conducted research for another purpose.

3.A reliable survey is one that, if given multiple times to the same person, will result in very similar if not the same answers every time. A valid survey is one that actually measures what it is supposed to measure.

4. A conclusion is a 'wrap up' or in many cases a very brief summary of what was stated. However, a recommendation is an indicator of what you believe would be best for the audience to do. Conclusions are helpful when the audience is receptive and reccomendations are best used when the audience is looking to you for advise.

5.Writers sometimes use a a formal invitation to bid their contracts called requests for proposal (RFP). They use this by including instructions that specify exactly the type of work to be performed or products to be delivered, along with budgets, and other requirements. In giving RFP's to employees the RFP's often include provide strict guidlines on what proposals should include.

Tuesday, March 2, 2010

McLees_BusCom_chapter 9 questions

1. Questions to ask when gauging the audience needs: what are the demographics(age, geder, occupation,income, education ect) and also their psychographics (personality, attitudes, lifestyle, and other psychological characteristics). Remember their cultural adaptations and experiences and make sure you do no make them uncomfortable

2. Psychographics and demographics are important to the message beacause they describe the audience and give you clues into what would best persuade them. If they are young old, male, female, rich, poor, from a third world country or a rich nation, will all effect what exactly they want and what appeals to them. Free tickets to a rock concert may not persuade the elderly to come but they could persuade a younger generation to come.

3.Emotional apeals are different from logical appeals in that emotional appeals draws on the audiences' sympathy, it helps put them in a certain mindset in order to attach feelings with the message. However, logical appeals are based more on supporting evidence and practicality.

4.In logical appeals you can use:
a. Analogies
b.Induction
c.Deduction

5.The AIDA model is a model that involves getting the audiences attention, building their interest, increasing their desire for the product or service, and motivation action. However, it is limited in that it talks at the audience and not to them and its built around a single event and not a long term idea or relationship.

Monday, March 1, 2010

McLees_BusCom_chapter 8 questions

1. Five main goals of delivering bad news:
a.Convey the bad news.
b.Gain acceptance of image for it
c.Maintain as much goodwill as possible with your audience
d.Maintain good image for your audience
e.If appropriate, to reduce or eliminate the need for future correspondence on the matter.

2.Direct or Indirect?
a.Will the bad news be a shock?
b.Does the reader prefer short messages that get right to the point?
c.How important is this news to the reader?
d.Do you need to maintain a close working relationship?
e.Do you need to get the readers attention?
f.What is your organizations preferred style?

3.Using the Indirect approach:
You will want to open with a buffer. Next, you should preovide reasons for the bad news and additional informaiton. Then continue with a very clear statement of the bad news. To close you should end on a positive note.

4.Buffer:
A buffer is a statment that is not good or bad; rather, it is nuetral. It is noncontroversial. A buffer can help you have common ground with the reader. Why do some critics believe a buffer is unethical? Mainly because a poor buffer can have material that may mislead the reader into thinking you are actually telling them good news.

5.Reasons to provide additional information and reasons with the indirect approach:
By listing off different explanations you give the reader an idea of what the bad news is; thus, easing them into the bad news before directly stating it. Also,You lead your reader through a response and allow them to focus on the reasons rather than negative emotions. Finally, you want them to understand your reasonings and be able to see that you logically thought through your decision and it is a reasonable decision.

Thursday, February 18, 2010

BusCom_Question 3 Chap 7

1. sentence one. strength:It states directly what the document is about and why it was written. Weakeness:It would have been better if the document opened with a greeting.

sentence two: strength: The writer shows that he wants to help the customer in a time efficient manner. Weakness: The writer makes it sound like the sender has a problem that is a hassle to the company.

sentence three: strength: There are not really any strengths, it is a rude sentence. weakness: He once again points out to the customer that it is a great hassle and inconvience for the company to help the customer.

sentence four: strength:He shows a strength of the customer saying that the customer said what the problem was. weakness: he directly and rudely tells the customer he was not specific enough with his details concerning the problem.

sentence five: strength: he gives the customer the proper instructions on how to submit a problem. weakness: He makes is sound like the customer is incapable of doing it right with out explicit instructions.

Revised:

Hello,

This is a response to your email concerning technical support on your cable internet service. We want to serve you in the best way possible and be able to address any concerns you have. We know your time is valuable and so we try to do this in a time conscious manner. If you could resubmit your request and tell us what time of day the problems occur along with completing the feilds that give information on your computer we cna fix the specific problem in a short amount of time. Thank you for contacting us, we love helping our customers and hearing from them.

BusCom_Question 9 Chap. 7

A. The first flaw I see is that Mr. Atlas did not use the you attitude. He never really states the benefit the reader will gain from helping him. Also, Mr. Atlas seems to be quite demanding and continually refers to what he wants and what will benefit him. I also noticed that he did not end the letter with any sort of good will. He neglected using thankyou, I appreciate your work, or any polite phrase to close the letter. Finally, what he did write at the closing of the letter, about how he discovered the advertisement is placed awkwardly. I think it the letter would have flowed much better if he had put the information concerning where he found the advertisment and the introduction of the letter.

B.
1. My wife and I, along with our two teenage children would like to go on a vacation in late septemeber. I was wondering if you could give me any information on resorts with beach and golf course access that are near large cities with public transportation and night entertainment. Also, are there concerts and fun things for my children to do at off season rates? Finally, I was wondering if you could send me information about the weather that time of year. Thank you for your time, any help is greatly appreciated!

2.The explanation needed to justify request: I saw your advertisement about Florida resorts in the Smithsonion April 2009. It was very insightful and knowledgeable and I believe you would be a great person to adress my questions to about resorts. I am looking forward to enjoying florida! (You are justified because you will be spending your money in the state)

3.Personaly, I would not make a list. I think it sounds rather demanding and pushy since you are asking for a favor.

4.Specific action: I would really appreciate if you could send me information on these inquiries.

5. If you could send me the information as soon as possible it would be greatly appreciated as I need to plan dates to take off from work.

Revised letter:

5493 Beechwood Drive
Trenton, N.J. 08680
April 12, 2009

Florida Resort Bureau
1555 Palm Beach Lakes Boulevard
West Palm Beach, FL 33401

Dear Sir:
I saw your advertisement about Florida resorts in the Smithsonion April 2009. It was very insightful and knowledgeable and I believe you would be a great person to adress my questions to about resorts.

My wife and I, along with our two teenage children would like to go on a vacation in late septemeber. Any information you have on resorts with beach and golf course access that are near large cities with public transportation and have night entertainment would be greatly appreciated. Also, are there concerts and fun things for my children to do at off season rates? Finally, I was wondering if you could send me information about the weather that time of year. Thank you for your time, I am looking forward to spending vacationing in Florida.

Sincerly,

Frank C. Atlas